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MotorHome, September 7, 2004
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Fleetwood RV, one of the nation's leading manufacturers of recreational vehicles, announced a new license agreement with the National Association for Stock Car Auto Racing (NASCAR) that allows Fleetwood to develop custom-designed NASCAR-licensed RV products.
"While RVing has become increasingly more popular nationwide, it has always been part of the NASCAR fan experience," said Mark Dyer, vice president of licensing and consumer products for NASCAR. "Additionally, recreational vehicles are seen all over the country, and NASCAR holds races in all corners of the United States."
NASCAR fans are known to be strong outdoor enthusiasts. Compared to non-fans, they are more likely to visit campgrounds and travel by recreational vehicles, participate in outdoor activities, and own multiple types of outdoor gear, according to the Simmons National Consumer Survey. When NASCAR fans stay at a private or public campground, they are twice as likely to travel by recreational vehicle, according to the Simmons research.
Fleetwood RV will unveil all of its new NASCAR-licensed products during the October 16, 2004, race weekend at Lowe's Motor Speedway in Concord, North Carolina, as well as the California RV Show in Pomona, California, October 15-24, 2004.
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